You can always take the lead when
you know your way around things.
That is why we, the experts, find
the things we master to be easy.
You don’t have to wait until you
master YouTube ads to start
crushing it, because we’re about to share our secrets with you. Here are our top
tips and tricks to get the most out of YouTube Ads in 2019 and beyond!
Create Different Campaign
Segments For Different Ad
Formats
All ad formats are different from each
other because they reach audience
members on different placements, and at
different customer stages.
So while your competitors will be creating the same campaign segments for
different campaign formats, your strategy will be to create different campaign
segments for different campaign formats.
For example, you can launch in-stream ad campaigns to target audience
segments in the 35 to 54-year-old age range, as that audience segment is more
likely to watch long-form video ads, and bumper ad campaigns to target
audience segments in the 18 to 25-year-old age range, as people that age is
more impatient with long-form video ads.
Apply This Crazy Ad
Sequencing Idea
Ad sequences are a great way to
divide a campaign into a series of
steps. They allow you to create a
convenient funnel to encourage
further engagement.
Ad sequences work because they basically force viewers to watch a series of
ads, one after the other.
But if you want to launch a truly effective ad sequence campaign, we
recommend you to try this ad sequencing idea:
✓ Add a “bumper ad” as the first step in your ad sequence.
Use this short ad
to tease your next video in the sequence with a question and a timer, or a
countdown.
✓ Add an “in-stream” ad as the second step in your ad sequence. Use this
long-form video ad to showcase your main offer.
✓ You can optionally add a “bumper ad” as the last step in your ad
sequence. Use this short ad to close the sequence with a call-to-action!