Welcome,
To the latest and very easy-to-apply “YouTube Ads” training, designed to take you by the hand and walk you through the process of getting the most out of YouTube Ads in 2022-2023, on behalf of your business.
Chapter 1: What Are YouTube Ads All About?
As you might already know, YouTube is part of the Google network, which is itself a big and very popular advertising platform.
Google Ads, formerly known as Google AdWords, is the service within the Google network that is designed to allow people and businesses to create and run their own advertising campaigns.
YouTube Ads are video advertising campaigns that are created and run from a Google Ads account linked to a YouTube channel. In other words,
YouTube Ads are YouTube videos that are promoted through the Google Ads network. Basically, any video that is uploaded to YouTube can be an ad.
YouTube Ads run on YouTube, on the Google network, and on partner networks. The most common type of YouTube ads is pre-roll ads,
which are those ads that play before you watch a video on YouTube.
Those videos are uploaded and promoted by content creators and advertisers,
who connect their YouTube channels to their Google Ads accounts so they can easily add their YouTube videos to video ad campaigns on Google Ads.
Video ads on YouTube can roll before a video, during a video, or after a video ends.
Some video ads on YouTube can be skipped by viewers, while some can’t be skipped.
This depends on the type of video ad format chosen by the advertiser during the campaign setup.
Why Are YouTube Ads Important In 2022?
There are many more people watching YouTube videos than on TV in 2022. On average, people from around the world watch more than a billion hours of video on YouTube
A DAY. Besides that, content creators from all possible niches are now making a living on YouTube. Small content creators have audiences in the thousands, while popular content creators have audiences in the millions.
The average watch time we mentioned plus a content creator’s reach make YouTube Ads more relevant than any other form of advertising in 2019, including traditional TV ads and display ads.
How Can YouTube Ads Help Your Business In 2019?
YouTube Ads are very affordable. You can generate thousands of views and impressions for as little as $5 a day, whereas a traditional TV ad campaign can cost you $100,000 or more.
YouTube Ads allow you to narrow your reach and define your audience. This means that a typical YouTube Ad campaign will let you decide exactly who you want to target, when, and where! Also, you can modify a YouTube Ad campaign on the fly, from any device, without extra costs.
YouTube Ads will help you achieve any type of marketing goal, such as increasing sales, growing your email list, or getting more website traffic, no matter the size of your business.
Are you ready to learn how to crush it with YouTube Ads in 2019 and beyond? If the answer is YES, then let us show you how to get started the right way, step by step, in the following lesson!